Thursday, December 17, 2009
The True Meaning of Rest
Despite the “entertainment society” we live in real rest has nothing to do with play, sleep, leisure or recreational activities. Entrepreneurs know that sitting around doing nothing can lead to feeling sluggish or irritable. (Not that a good nap isn’t a good thing from time to time.)
Nothing gets the endorphins kicking more than making a difference. When we add value to others, whether that is to a customer or client, neighbor or colleague, loved one or friend – we experience that adrenaline rush of excitement, joy and satisfaction. Studies continue to show that when employees consistently feel they are truly serving customers directly or they are delivering for the good of the team - their satisfaction, commitment, focus and loyalty go up in significant ways.
There are many ways to make a difference. Being able to make a difference in various areas of your life (business, personal, community, etc.) can often be the difference between burning out as an entrepreneur and having an abundance of energy.
So if you are feeling a bit tired or worn out as an entrepreneur, get some rest – go serve someone, help with a cause, make a difference – do this, and you will experience that rejuvenating joy, peace and satisfaction which is sure to follow.
Enjoy your weekend and by all means, “Get Some Rest!”
Monday, December 14, 2009
Are you Working Or Playing?
He hardly knows which is which…
He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing!
To him he’s always doing both!
James Michener
Truly there can be no better description of an entrepreneur than that. When your passion and your purpose become one, when your work and your play are inseparable, then you know you are on YOUR entrepreneurial path.
As you head into your weekend may you leave those around you guessing whether you are working or playing – enjoy!
Wednesday, December 9, 2009
Time For You
In his frustration, he came to me and asked me for advice. He wanted to know how he could creatively help her with some of her responsibilities and free up some commitments so that they could spend time together. When he made this suggestion to me, I sighed deeply and bit my lip. I was searching for a tactful way to break the news to him. I have never reached tremendous success in my efforts to be tactful, so I just let him have it.
“Man, when she tells you that she doesn’t have time, what she means is that she doesn’t have time for YOU. I suggest that you dress in black for a week and pretend as if she’s dead because it isn’t going to happen.”
My words seemed to have been a kick to the gut that knocked all the air out of his lungs. After a few seconds of silence, he raised his head as he came up for air. “Thanks, buddy—I needed to hear that” was his beaten reply to me. After our conversation, he left. I do believe that, although he didn’t dress in black for a week, he did take my advice and move on. I am sure that both he and the woman are grateful for that.
You see, I have never seen a woman (or a man) who is head over heels attracted to someone, yet just can’t find the time to be with that person. If the interest is there, the time will be there.
In life, you often hear the excuse “I just don’t have the time” when someone wants to spend more time with family, start their own business, chase a goal, travel or volunteer. You have the time. You are simply spending it somewhere else. You are a human and will make time for what you see as a priority. The question is: Are you prioritizing the correct things?
You have the exact same amount of time in a day that Albert Einstein, Marie Curie, Copernicus and Leonardo da Vinci had. You have the exact same amount of time in a day that Michael Dell, Bill Gates and Oprah Winfrey have. The question is not, Do you have the time? The question is, How are you spending the time that you do have?
Begin to keep a journal and log the time you spend doing things every day. Do this for at least two weeks. Track the time you spend getting ready for work, driving your car, working at the office, eating out, reading, watching television, surfing the Internet or simply doing nothing. You may be surprised at the amount of time that you spend on unproductive matters. It is very often shocking the amount of time each day that we squander and will never get back.
Zig Ziglar penned the term automobile university. It is the answer for everyone who says they don’t have time to learn a new skill, a foreign language or gain an education on the mysteries of the day. Ziglar suggests that if you simply listen to audio programs as you drive every day, you can successfully use the time to gain a new skill or improve your education. This is effective time management.
Life can often become so overwhelming that, as we get caught up in the rat race, we are not aware of how we are spending our time. It may be time for a time inventory of your life. First, begin by journaling what is most important to you in your life. Then, track how you spend your time for two weeks. It could be very eye-opening.
Remember, you have the same amount of time in a day that Einstein, Henry Ford and Leonardo da Vinci had. The question is: Are you using your time as effectively as they did? You have no cause to complain for your lack of time, only your management of that time. Time plays no favorites. You make time every day for what you value. What do you value?
By Ron White
Tuesday, December 8, 2009
How good is your Presentation Skills?
Having spent the last 55 or so odd years watching local television commercials, and the last 30 years listening to speeches at meetings, training sessions, and thousands of sales pitches, the one thing (almost all) presenters and speakers have in common is lousy presentation skills.
BIG QUESTION: How important are presentation skills? Maybe a better question is: How important are YOUR presentation skills?
BIGGER QUESTIONS: How excellent are your presentation skills on a scale of 1-100? Do people WANT to listen to you? Or do they HAVE to listen to you?
BIGGEST QUESTIONS: How are you improving your speaking and presentation skills? What are you doing to increase your ability to persuade and convince? How transferable is your message? Are people moved to take action after you present?
These questions not only beg answers, they are a report card on, and a window to, your present situation.
Funny, if you got a bad report card in grade school, high school, or college, your parents would have made you study harder, taken remedial classes, done more homework, and even gotten you a tutor.
Now that your business cards are printed, and you're out of school, you have ignored the success strategy that made you a better and more successful student. And now is the time that superior presentation skills really count. If you improve your speaking skills at work, you can easily measure the outcome and results - in money.
Here's a short list of why presenters and presentations fail:
* Lousy choice of words
* Lousy vocal variety
* Lousy gesturing
* Lousy body language
* Lousy smiles
* Lousy sincerity
* Lousy choice of structure
* Lousy passion stemming from a poor belief system.
There are many other sale-killing elements in a presentation. At the top of the list is lousy, boring, crowded, PowerPoint slides. (Maybe like the ones you have?)
There are a few other points of understanding that create a negative atmosphere during a talk or presentation:
* Condescending hand gestures
* Inability to relax
* Having to read or memorize from your head, rather than giving your presentation from your heart
OK, that's the bad news. Here's the remedy!
The key points of a great presentation are:
* Knowing what you want to say.
* Believing what you say.
* Being believable and convincing.
* Being compelling in how you say it.
* Providing valuable information.
* Providing useable information.
* Providing timely information.
* Presenting non-emailable information.
* Being completely prepared and rehearsed.
DUH: If you're not that good, let others speak for you. Why does every car commercial have a bad announcer or an equally bad owner, giving the hype about how low the price is, how great the deal is, or how much you'll save? Why not let five customers talk for ten seconds each?
In my Little Green Book of Getting Your Way I state that joining Toastmasters should be mandatory, and that a Dale Carnegie course should be offered by every company. Those are starting points to becoming more professional.
Here's the STRATEGY: Make your message transferable. The audience, whether it's one or one thousand, must say to themselves, "I get it, I agree with it, I think I can do it, I'm willing to try it." OR, "I get it, I like it, I understand why I need or want it, my risk tolerance is low, I'm willing to buy it."
Here's the SECRET: Record yourself. If you make a VIDEO recording of your presentation and watch it twice, you will see for yourself just how good or bad you are. Personally I have found this to be the ONLY way to determine your strengths and flaws. It's also your opportunity to make an improvement game plan.
Many sales professionals and corporate executives are suffering from poor presentation skills, and it is costing them sales, loyalty, morale, and reputation. If you're looking to excel, great speaking and presentation skills are the weapons of mass introduction.
Monday, December 7, 2009
20 Years From Now!
The success of your life and businesses ultimately stems from what your give your time and your attention to. This is why it is of the upmost importance to determine what matters most and then to commit to spend your days doing it. This doesn’t mean you won’t have seasons of sacrifice where you will spend a huge amount of time on just work or building your business or career. Far too many, however, end up spending their days, by default, on things that aren’t truly important to them. Work can be important, it can be irrelevant or it can become a means to a greater more fulfilling path. It is simply a matter of choice. It is the path not taken, the opportunity left unexplored, the friend not visited, the idea not pursued that create the greatest disappointments in life and business. Ask yourself this weekend, "What is holding me back or tying me down to a harbor of hesitation and even regret?" Decide today to throw off the bowlines of worry, fear and discouragement. Get out of the safe harbor with its comfort zones of mediocrity and the safety of skills already acquired. You and your business were designed to set sail for a greater success yet unseen which is to be found on the seas and distant shores of extraordinary places. You will never know how far you can go or what you can achieve until you commit to go – and go far. Begin your journey today – it is the journey of a lifetime. Set sail. Explore. Dream. Discover. Do!
Wednesday, December 2, 2009
Leadership Lesson: Always Know the WHY
I have a suitcase for you. In that suitcase there is $1 million in cash. The suitcase is sitting in a building that is about an hour’s drive from where you are now.
Here is the deal: All you have to do is get to this building in the next two hours. If you get there before the end of the two hours, I will hand you the suitcase, and you will be a million dollars richer.
There is one catch, however. If you are even one second late, our deal is off, and you will not get a dime. No exceptions! With that in mind, what time would you like to leave?
Most people would respond to that scenario by saying that they would leave right now. Wouldn’t you?
So off you go. You jump into your car and start driving for the building. You are excited and are already starting to plan how you are going to spend your million dollars. Then, suddenly, the traffic comes to a complete stop. You turn on the radio and find that there has been a series of freak accidents between you and the building and there is no way to get there!
Now what would you do? Would you give up and go back home? Or would you get out of your car and walk, run, hire a helicopter, or find some other way of getting to the building on time?
Now let’s suppose for a minute that you are driving to an appointment at your dentist’s office. The traffic again comes to a stop. Amazingly, there have been freak accidents between you and your dentist’s office. What would you do then? Probably give up, go home and reschedule!
What is the difference between these two situations? It all comes down to why. If the why is big enough; the how is usually not a problem. This compelling why is connected to your personal objectives, mission statement or magnificent obsessions. It is the basis of your motivational support beam. Truly motivated people are able to identify and tap into the power of a compelling why in everything they do.
Things to Ponder
• People who know the most, know they know so little, while people who know nothing want to take all day to tell you.
• Self-improvement can be harmful if you are doing it to look better. If you live your life in helping others look better, you’ll be better without trying.
• If you give to get something, you’re not really giving; you are trading. Giving is never to get, because you have it and are not aware of how much you have until you give.
• Big people are always giving someone credit and taking blame; little people are always seeking credit and giving blame.
• Don’t worry about having to make a right decision. Make it and then work to make it right.
• An attitude of gratitude flavors everything you do. Learning to be thankful is the golden thread woven through every truly successful life.
The Champion Within
Power from Empowerment by Dr. Denis Waitley
A good way to think of leadership is the process of freeing your team members to do the best work they possibly can. I have followed NBA basketball coach Phil Jackson’s career for some time.
In his career, Jackson has gone from coaching the record-setting champion Chicago Bulls to the present NBA champion Los Angeles Lakers. He says his principal task is creating an environment in which his players can flourish. In communicating with his championship teams, Jackson convinced them that they had the talent to win championships and that the main goal of the coach was freeing them to use that talent.
Today’s business team members say they want, more than anything else, the autonomy to do their jobs without the boss’s interference. Nearly a decade into the new century, it’s already clear that the CEOs of our best-run companies believe that the more power leaders have, the less they should use.
The job of the team leader is to set a mission, decide upon a strategic direction, achieve the necessary cooperation, delegate authority and then let people innovate. To do that we all could take a hint from the late football coach Paul “Bear” Bryant. Before his retirement as one of the leading coaches in college football history at Alabama, Bryant observed:
I’m just a plowhand from Arkansas, but I’ve learned how to put and hold a team together. I’ve learned how to lift some individuals up and how to calm others down, until finally they’ve got one heartbeat, together, as a team. To do that, there are just three things I’d ever have to say: If anything went wrong, I did it. If it went semi-good, then we did it. If anything went real good, then you did it! That’s really all it takes to get other people to win for you.
The key to authentic leadership is to listen to your followers, and then open the door for them to lead themselves. The secret is empowerment. The main incentive is genuine caring and recognition.
The five most important words a leader can speak are: “I am proud of you.”
The four most important are: “What is your opinion?”
The three most important are: “If you please.”
The two most important are: “Thank you.”
And the most important single word of all is: “You!”
Wednesday, November 18, 2009
The Power of Priorities
Thinking Ahead and Prioritising…
There are two things that business people find very challenging: thinking ahead and doing things in order of importance.
Doing these two things makes the difference between success in business and just surviving. And the same is true for all areas of our lives.
Leadership trainer and author, John Maxwell says, “thinking ahead and prioritising responsibilities marks between a leader and a follower”.
Most people have heard of the Pareto Principle, more commonly known as the 80/20 Principle. Roughly stated this says that in most businesses 80% of your business comes from 20% of your customers.
Other examples of the Pareto Principle are:
Job – 20% of your work gives us 80% of our satisfaction
Products – 20% of the products bring in 80% of the profits
Picnic – 20% of the people will eat 80% of the food
So… when it comes to your priorities, 20% of your priorities will give you 80% of your production IF you spend your time, energy, money and personnel on the top 20% of your priorities.
When you do this, you are getting a 400% or fourfold return in productivity. Think what this would mean to your business!
Every person needs to understand the Pareto Principle as it applies to the areas of customers, team and leadership.
In the area of customers, it is vital to identify the 20% who account for 80% of your business. These are your “raving fans” and strategies must be put in place to care for them appropriately.
For your team, you must identify the top 20% producers. Spend 80% of your time with these people to develop them to their full potential.
In Leadership, take an honest look at the questions, “What do I have to do that no-one else can do?” Remember a leader can give up everything except final responsibility.
You can decide whether you will be reactive or proactive when it comes to the use of your time. The question is not “Will I be busy?” but “How will I invest my time?” It’s not “Will my calendar be full ?” but “Who will fill my calendar?” It’s not will I see people?” but “Who will I see?”
Do this and watch your productivity and personal satisfaction rise to new heights!
Perception
The worker, shoulders hunched over the wall
replied gruffly, "I'm laying bricks, can't you see that?"
The man watched a while longer and then asked another worker what he
was doing. The worker turned to him and with eyes downcast, he muttered "I'm just tryin’ to make a livin’, that okay?"
The Gentleman looked over and saw a third man whistling as he worked, his back was straight and movements swift …
The Gentleman approached, asking for the third time
what the worker was doing, but this time the response was
a little different,
Looking up, with eyes alight – the worker looked at the gentleman and smiled…
"I'm building a cathedral!"
anonymous
It's not what you look at that matters, it's what you see. - David Henry Thoreau
The voyage of discovery is not in seeking new landscapes but in having new eyes. - Marcel Proust.
We don't see things as they are, we see things as we are. - Anais Nin.
You can complain because roses have thorns, or you can rejoice because thorns have roses. - Ziggy.
It's So Simple!
IT’S SO SIMPLE!
The most destructive habit…Worry
The greatest joy…Giving
The greatest loss…Loss of self-respect
The most satisfying work…Helping Others
The most endangered species…Dedicated Leaders
Our greatest natural resource…Our Youth
The greatest “shot in the arm”…Encouragement
The greatest problem to overcome...Fear
The most effective sleeping pill…Peace of Mind
The most crippling failure disease…Excuses
The most powerful force in life...Love
The most dangerous pariah…A gossiper
The world’s most incredible computer...The Brain
The worst thing to be without…Hope
The deadliest weapon…The Tongue
The two most power-filled words…”I Can”
The greatest asset…Faith
The most worthless emotion…Self-Pity
The most beautiful attire…A SMILE!
The most prized possession…Integrity
The most contagious spirit…Enthusiasm
Quote: People are always blaming their circumstances for what they are. There is no such thing as circumstance. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.
Leadership Lesson: Empowerment
Power from Empowerment by Dr. Denis Waitley
A good way to think of leadership is the process of freeing your team members to do the best work they possibly can. I have followed NBA basketball coach Phil Jackson’s career for some time.
In his career, Jackson has gone from coaching the record-setting champion Chicago Bulls to the present NBA champion Los Angeles Lakers. He says his principal task is creating an environment in which his players can flourish. In communicating with his championship teams, Jackson convinced them that they had the talent to win championships and that the main goal of the coach was freeing them to use that talent.
Today’s business team members say they want, more than anything else, the autonomy to do their jobs without the boss’s interference. Nearly a decade into the new century, it’s already clear that the CEOs of our best-run companies believe that the more power leaders have, the less they should use.
The job of the team leader is to set a mission, decide upon a strategic direction, achieve the necessary cooperation, delegate authority and then let people innovate. To do that we all could take a hint from the late football coach Paul “Bear” Bryant. Before his retirement as one of the leading coaches in college football history at Alabama, Bryant observed:
I’m just a plowhand from Arkansas, but I’ve learned how to put and hold a team together. I’ve learned how to lift some individuals up and how to calm others down, until finally they’ve got one heartbeat, together, as a team. To do that, there are just three things I’d ever have to say: If anything went wrong, I did it. If it went semi-good, then we did it. If anything went real good, then you did it! That’s really all it takes to get other people to win for you.
The key to authentic leadership is to listen to your followers, and then open the door for them to lead themselves. The secret is empowerment. The main incentive is genuine caring and recognition.
The five most important words a leader can speak are: “I am proud of you.”
The four most important are: “What is your opinion?”
The three most important are: “If you please.”
The two most important are: “Thank you.”
And the most important single word of all is: “You!”
Sunday, November 15, 2009
Book Summary: Zig Ziglar Secrets Of Closing The Sale
Book: Zig Ziglar’s Secrets of Closing the
Author: Zig Ziglar
10 Key Concepts:
1. By asking questions, there is no way you can get unhappy with me about the answers you give to those questions
2. There are five basic reasons people will not buy from you. These are: no need, no money, no hurry, no desire, and no trust.
3. People buy what they want when they want it more than they want the money it costs.
4. You can get everything in life you want if you will just help enough other people get what they want.
5. You must believe in what you are doing, that you are interested in serving your client and that you do feel you are offering the best product or service at the best price which will do the most for your client and their needs.
6. The prospect is persuaded more by the depth of your conviction than he is by the height of your logic.
7. I am glad you are concerned about the price….because that’s one of our most attractive advantages. Would you agree that, as a practical matter, a product is worth what it can do for you and not what you have to pay for it? Our company has the choice between providing coaching as cheaply as possible and selling it as a get by service, or providing coaching that teaches you how to create long-lasting results, profits and growth.
8. Selling is essentially a transference of feeling….believers are closers…c stands for conviction.
9. A calm, confident, positive, reassuring salesperson working from a base of honesty and integrity is the most effective tool to calm the fear of the prospect and get the sale.
10. Take the reason why he could not buy and use it as the reason why he must buy.
11. Move to the prospect’s side of the table, identify the problem, get involved in the solution, and your closing percentage will increase.
12. Your business is never really good or bad out there. Your business is either good or bad right between your own two ears.
13. Improve your self-image and you will improve your sales performance.
14. The high performer is sensitive to the value of the customer’s time and is able to spend more quality time in front of the customer because he spends more quality time planning strategy and preparing for the call.
15. The high performer is able and willing to explain service drawbacks, builds relationships and provides a valuable service.
16. Professionals are counselors who identify the prospect’s needs and then fill those needs through his services.
17. Since your integrity is the most important factor in building customer loyalty and career stability, the practicality of a totally honest relationship becomes even more obvious.
18. Have a booster week….a total-effort week during which you give your maximum effort from early in the morning until late at night.
19. Positive mental preparation in advance will help absorb the impact of dealing with negative experiences.
20. You build your mental reserve by reading the good books, by listening to motivational and sales training recordings and attending professional training sessions.
21. Build your reserves, get your thinking right, get your spiritual values in order, get your body in good physical condition, and you will have the key steps toward building an exciting and successful career.
22. People believe more of what they see than what they hear. – use testimonials
23. Logic makes people think, but it is emotion that makes then act.
24. Use emotion and logic in a presentation, chances are excellent you will end up with a sale and a happy customer for the future
25. High performers – involve others by soliciting opinions, sharing information and establishing trust relationships inside the organization…they are total, well-balanced people with integrity who are knowledgeable and aggressively caring in their creative approach to solving problems….He is so other-people conscious he never lets his ego hinder his efforts…is inspirational and motivational….he believe in his ability to make the sale on a specific call…the professional is the one who has an assured competence in a particular field or occupation. It is a quality performance….school is never out for him….he studies his prospects…
26. He know his prospects will make their decision based on what they understand and believe so he undersells, keeps it simple and makes it believable
27. He is a thinker, but he clearly understands it is better to emulate genius than to create mediocrity, so he evaluates materials and procedures on the basis of results. Tests and measures.
28. The professional possesses conviction, concern, confidence, and courage. His confidence is strong that he can persuade the prospect to take action, and his courage enables him to ask the prospect to take action now for his own best interests.
29. In the final analysis he understands that his career will depend on what he does with what he knows, not just on what he knows.
30. Drop a note to all prospects and clients at least once a month
31. The professional is skilled at communicating and reading the prospect’s communications back to him.
32. When you are talking with a prospect, please remember that in most cases he’s delighted to give you pertinent information if you will just ask for it!
33. Always think as a seller and a buyer
34. If there are any objections, it is infinitely better to bring them out early so you can deal with them as part of the presentation rather than at the end of the interview.
35. Don’t argue, get defensive, or try to justify the price. Quietly and with an almost casual confidence put the ball back in their court. I.e. Is it too much? What do you think would be a fair difference to give in exchange for increasing your profits?
36. The best way to get a prospect to make a favorable new decision is to make him happy with an old decision.
37. Break down costs and frame with similar costs per month or values
38. You make the sale when the prospect understands that it will cost more to do nothing about the problem than to do something about it.
39. Do you carry the marble? D you carry the baseball? Or do you carry the beach ball?
40. Words that sell: your clients name, understand, proven, health, easy, guarantee, money, safety, save, new, love, discovery, right, results, truth, comfort, proud, profit, deserve, happy, trust, value, fun, vital, security, your, advantage, positive, and benefits.
41. Words that unsell: deal, cost, pay, contract, sign, try, worry, loss, lose, hurt, buy, death, bad, sell, sold, price, decision, hard, difficult, obligation, liable, fail, liability, failure.
42. Never…use you know…. Or
43. Paint word pictures. Must be in color and in the present tense…paint beauty, luxury, love, satisfaction, enjoyment, success, performance, or the features…something they can feel and see. Emotional pictures of delayed benefits must be embedded in their minds. Should contain six questions.
44. You are not selling what it is…you sell what it does.
45. Thanks after the sale cards
46. Cost objection – Cost too much. I am inclined to agree with that….name….because good things are not cheap and cheap things are not good….
47. Objections thrive on opposition but basically die with agreements.
48. Clients want to be right and they want to be understood…they do not want to make a mistake. Treat an objection as a question and get the client involved in the sales process.
49. Obviously…name….you have some good reason for saying that ….or feeling that way…Do you mind if I ask what it is?
50. Do you like it? Do you want it? Can you afford it? When do you want to start?
51. In order to make an intelligent decision you must have: good access to the information, expertise in order for you to evaluate and perhaps a personal acquaintance with the management.
52. Because your company has its own strong points, I urge you to learn what yours are and handle them according.
53. I wish everyone I deal with was a concise with their questions as your are, because if a person knows their own feelings, it makes it easier and more fun to demonstrate our services. I know that you are going to love this.
54. Name…it is obvious you feel quite strongly about his issue so you must have an excellent reason fro feeling as you do. Would you mind sharing with e why you feel they way?
55. First a prospect needs the reassurance that it is al right to take this step and that the price is fair, second that the price is worth what he is getting, third their sense of fairness is involved – believe you and fourth he is buying not just for himself but for others as well.
56. Give a prospect a reason for buying and an excuse to buy….you need to improve your profits and your family will be proud of you
57. How do you persuade people to take action…you persuade by asking questions which lead the prospect to a conclusion which demands that he take action because it becomes and idea which he originated….If you make a statement to which your prospect will readily agree (cannot refute), then ask a series of questions based on that agreement, and ask a concluding question based on those agreements. You will force the desired response.
58. If I show you something that could save you or your firm a great deal of money, are you in a position to act on it now? How do you feel about this?
59. There is no doubt that your career as a sales person will move forward faster as a direct result of leaning how to ask questions and how to use the proper voice inflection that from any other skills you might develop.
60. In order for me to determine how we might be able to help you, I need to ask you a few questions
61. It is better to use one effective procedure or close if that’s all you know than it is to know all the techniques in this book and not use any of them.
62. The disclosure close – write up the order as you ask questions.
63. The Ben Franklin close – reason for and ideas opposed….write up all the reasons for first…say one, two etc. but don’t write them…..then be sure to put down their strongest objection first which of these weigh heaviest?
64. Start your presentation with the strongest benefit and end with the second strongest benefit
65. Hat in Hand close - I am embarrassed to ask you this, but it would mean a lot to my career if you would help me by answering a question. Obviously, you have not done any business with us today and that’s alright. I certainly don’t work with everybody. I had hoped you would engage our services because I thought our service fit your needs. However, you have chosen not to and I feel badly about it because I did not explain it thoroughly enough to make the benefits more obvious. It would really be helpful to me, as I call on other people, if you would identify the mistakes I made.
66. Remember when a person brings up a logical objection you answer it emotionally, and when he brings up an emotional objection you answer it logically
67. Keys to success….1) Positive Projection 2) the assumptive attitude 3) Physical action 4) Enthusiasm 5) The subordinate question …Can you see where this will make you a profit? Are you interested in making more money? If you were ever going to start making more money when do you think would be the best time to start?....Ask then the specific questions they use – arouse interest, sell benefits, get appointments, secure prospects, close the sale, tie the order down and convey conviction. 6) Listen 7) The impending event…higher prices…competition….8) Persistence 9) Inducement 10) Sincerity 11) The narrative event…short stories that paint pictures of companies where their problems are solved by using your services.
68. Never lose sight of your objective…to make the sale… and when the prospect changes the subject to acknowledge the change, comment briefly and tie it to the diversion.
5 Statistics / Quotes / Comments
1. If there were a way I could show you that the price is more than fair and the product is worth ever dime were asking, would you go ahead and take advantage of our offer today?
2. We decided that it would be easier to explain price one time than it would be to apologize for quality for ever….An I’ll bet you are glad we made that decision, aren’t you.
3. It is safe to say that you are what you are and we where you are because of what has gone into your mind. You change what you are and where you are by changing what goes into your mind.
4. You don’t build a business, you build people and then people build the business.
5. If your thinking is good…your business will be good
6. P. 299 – What is your experience?
7. Carnegie …Show me a man who can make a decision, act on that decision, and stay with that decision, and I’ll show you a man who will succeed.